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Open up your life to more choices.

Together, we support each other toward achieving realistic financial goals.

W$L is passionate about supporting women in building financial courage – and the skills they need to successfully navigate their financial lives.

Financial courage is often more important than actual financial knowledge as financial courage is what causes us to act. For many of us, if we wait until we are fully confident in our knowledge of financial matters, that day never comes. When we summon our financial courage, we learn it is ok to take small steps toward financial wellness and build from there.


Here’s what our Labbers say…


“The Lab is focused on supporting financial wellness in order to reduce financial stress and open up your life to more choices.”

Nancy Kaplan and Cynthia Zeltwanger, Co-Founders